palexivorna - Practical digital marketing and branding blog

November 10, 2025

Sam Taylor

Branding

How to Build a Cohesive Digital Brand Identity Online

A unified digital brand identity is essential for businesses looking to stand out online. Discover practical strategies for aligning your branding across web, social, and ecommerce in this guide.

Colleagues discussing social media analytics

November 13, 2025

Kylie Lee

Social Media

Why Social Media Engagement Matters for Modern Businesses

High engagement on social platforms helps brands create real connections. Learn why engagement is vital for brand loyalty and how to keep your audience involved with every post you share.

November 15, 2025

Liam Carter

Web Design

Web Design Tips That Boost Credibility and Conversions

Effective web design does more than catch the eye. Explore proven tips to help establish trust and turn visitors into loyal customers through thoughtful design choices on your site.

Team designing user-friendly ecommerce site

November 16, 2025

Nina Forbes

Ecommerce

Creating User-Focused Ecommerce Solutions That Drive Growth

A well-designed ecommerce site puts the customer front and centre. Discover actionable ways to improve the user journey, from browsing to checkout, and see how small changes lead to lasting growth.

November 17, 2025

Pauline Grant

Branding

The Role of Storytelling in Building Memorable Brands

Storytelling helps brands create deeper emotional connections. Learn how narratives influence perception and how to weave your unique story across all your digital platforms for maximum impact.

Team reviewing digital marketing analytics charts

November 17, 2025

Alex Rivera

Digital Marketing

Simple Ways to Measure Digital Marketing Success Effectively

Knowing what’s working in digital marketing helps refine your strategy and allocate resources wisely. Explore practical metrics that go beyond basic clicks and see how smart measurement drives better decision making.